When it comes to creating video content, video production companies are invaluable partners. They can assist you with everything from creative concepts to shooting and editing. But what should you expect from a professional production company?
1. They’ll Learn About You and Your Industry
Before they even touch the camera, the video production company you choose will need to learn about you and your company. It is critical for your production partner to understand the general ins and outs of your business, from what you do to who your target audience is and what you hope to achieve with video. This will eventually assist them in bringing your ideas to life. This process occurs during pre-production, when you collaborate with the production team to develop ideas, concepts, and techniques that will work best for you. In short, expect discovery calls/meetings and an open line of communication from both ends during the early stages of the partnership.
2. The filming will take some time to perfect
There’s a common misconception that when it comes to production, the crew will simply “show up and shoot.” Not quite. One of the primary reasons that some businesses do not give their video production partner enough time to get things right is that they do not understand how it works. So, what can you anticipate? Filming can take anywhere from a few hours to several days. It all depends on the scope of your project and the content of your video, which should be discussed during pre-production. The budget will also determine how much production time is available. However, if you want quality results, you cannot rush a video production company. They don’t want to scrimp because they know it will show in the finished product! So plan ahead of time and be patient. When you get a great video out of it, it’s worth it.
3.The studio will set everything up and shoot it
On the day of the shoot, the video production company you hire will direct you and your employees or interviewees. They may need your assistance in coordinating and working with video participants, but the crew is ultimately responsible for guiding the entire production and ensuring a smooth process. In terms of technology, they will almost certainly bring their own production equipment. Depending on the size of the project, the gear package could consist of a few cases or an entire truck! This is why adequate pre-production time and conversations to set expectations prior to production are critical. Finally, the production partner wants you to feel at ease and confident throughout the project.
- Post-Production entails a significant amount of work.
The final step before your video goes live is the post-production process. It is the stage at which the footage is assembled, edits are made, and finishing touches are applied. Depending on your project, this could take a few weeks or a few months to complete. Expectations for timing and deadlines should have been discussed during pre-production, so there should be no surprises here. Several rounds of revisions are made during post-production to ensure that your message and vision are conveyed. This can be a collaborative process in which the client and post-production teams meet to review and provide feedback on cuts. Again, this isn’t a case of “throw some clips together and call it a day.” You’re almost done with the project when you reach post-production. At this point in the process, you don’t want to cut any corners.
5. The Experience Will Be Time Well Spent
Expect your video production company experience to be worthwhile. This isn’t just about cost; it’s also about value and how much work goes into each project.
Remember that high-quality work isn’t cheap, and low-quality work usually has a low ROI. One of the primary advantages of working with a video production company is that they will do everything possible to make you look good, and they have the necessary experience and skills to do so. Professionals will handle your project from conception to shooting and editing. And, when all is said and done, you can count on it being worth your time and money.
Not to mention that the whole thing should be enjoyable! A professional videography production partner knows how to get the job done while also having fun. A project can typically take anywhere from a few weeks to a few months. That’s a long time to work with someone. You’ll also want to make sure it’s a team with whom you get along!
Do you require the services of a video production company?
You should now have a better idea of what to expect when working with a video production company. If you’re looking to start working with a video production partner, keep these five things in mind when making your decision.
If you want to get started right away, please contact us for a quote.