How to Appeal to Millennials and Generation Z at Your Event
It could be time to start over if your event strategy for yearly conferences and meetings hasn’t altered much in the last 30 years. Since millennials are currently the largest generation in the labor and the economy, they should be the target audience for your events. In addition, as members of Gen Z enter the workforce, they predominantly attend networking and training events. How can you guarantee that the younger, digital-native generations will find your event appealing? The following six suggestions can help them leave your event wanting more.
Make It Portable
You can always rely on Millennials and Gen Z to be addicted to their phones. Instead of considering smartphones to be a distraction from your event, though, consider incorporating mobile into it. A specialized event app, for instance, is a terrific method to give participants useful information. Incorporate QR codes into a scavenger hunt or other game, or distribute them strategically throughout your event and encourage people to scan them for further information.
Giving attendees the chance to sign up for mobile text notifications that will send them updates and reminders before your event would be another way to leverage mobile before it even begins. This is a successful approach to gather mobile phone numbers for upcoming SMS campaigns. Click here to learn why documenting life’s moments is essential.
Did your event actually exist if no one shared any photos or videos on social media? Not in the eyes of Millennials and Generation Z. You must advertise your event on social media in order to generate discussion around it and pique interest among registrants. This entails publishing reminders and updates both before and during the event. Making an event hashtag that participants may use in their posts about the event is a fantastic method to achieve this. If everyone’s postings have the hashtag, you can then utilize a social wall to show them all in real-time.
Additionally, guests are more likely to capture pictures and videos to post on social media when photo opportunities like a photo booth, backdrop, and entertaining accessories are provided.
Promoting your event on social media is essential because, in the eyes of Millennials and Gen Z, an event loses some of its credibility if it isn’t on social media. Read about the significance of documenting your events.
Participate In The Audience
Your Millennial and Gen Z audience will quickly lose interest if they are not kept interested throughout your event. A millennial’s attention span is a staggering 12 seconds, and for Gen Zers it is an even more depressing 8 seconds. So, to keep them interested, make them active participants and give them a sense of importance in your event.
Live polling and Q&A are just two of the many ways to get audience participation during both physical and virtual events. It’s crucial to provide your audience members a chance to interact with one another as well as the event. You might satisfy this desire by scheduling numerous networking breaks or by including lunch-and-learn sessions with particular subjects in which participants can actively participate.
Use The Most Recent Technology
The most technologically adept generations are Millennials and Gen Z; some may even say that they are dependent on technology. However, they are not at fault! These people are “digital natives,” who have grown up with technology and may not have any memory of life before the internet. The newest technology must be incorporated into your event if you want to appeal to Millennials and Gen Z, who are obsessed with the digital world.
Millennials and Generation Z expect everything to be automated via technology, from online registration to interactive kiosks. They also want to enjoy themselves while using VR and AR.
Users are given an immersive experience using virtual reality (VR), which enables them to explore, learn from, and take part in unique, immersive environments. Oculus Rift and HTC Vive are just two examples of the platforms that can be used to deploy VR, and new technologies are continuously being introduced.
According to TalkingTree Creative, guests are far more likely to remember information if it is given to them in a fun and engaging way, and VR has already proven to be a great tool for many businesses. Learn more about how the Hughes Satellite team was launched into space using virtual reality! Click Here to Discover Our Event Videography Packages.