Can video help my business?
Video marketing is without a doubt one of the newest options in your promotion toolbox. You might still be on the fence. Video marketing is without a doubt one of the newest options in your promotion toolbox. Do you have the means necessary to produce and utilize video material for marketing purposes?
The basic response is: Yes, it’s worthwhile. Not just because it’s common, but also because one of the most flexible and effective digital marketing techniques out there is video.
Here are 8 justifications for beginning video marketing right away:
Video Increases Sales and Conversions
Priorities come first. Videos can help you generate a good living. Your landing page’s conversion rate can rise by 80% if you include a product video. Video might also result in sales immediately. According to studies, 74% of people who viewed an explainer video about a product or service went on to purchase it. So you’d better get to work on your amazing product films right away.
Video Displays a High ROI
You should be even more excited by the 83% of businesses who think that video gives a great return on investment. Making movies pays off immensely, despite not being the easiest or most economical task at the moment. Additionally, online video editing systems are continually improving and becoming more affordable. Additionally, your smartphone already allows you to make some excellent videos. Learn how business videos drive growth for progressive companies.
Another encouraging development is that your videos don’t need to be flawless. The content is what counts. According to the most recent research, videos that don’t sufficiently describe the product or service turn off users the most. Poor structure and design didn’t matter nearly as much. Video is like pizza in that even when it’s poor, it’s still generally enjoyable.
Video Increases Trust
The foundation of conversions and sales is trust. But developing trust should stand alone as a goal. The construction of enduring relationships and trust is the cornerstone of content marketing. Instead of marketing, draw people to you by providing them with engaging content.
Google is a video lover
By including videos, you can increase the time visitors spend on your website. An improvement in trust and signal to search engines that the content on your site is reliable comes from long exposure. Ensure that the SEO of your YouTube videos is optimized. Make sure your descriptions and titles are captivating. Link to the products, services, and website of your business. Give directions on how to proceed to potential customers. Look into the world of interactive videos for other ways to motivate action.
The Appeal of Video to Mobile Users
Mobile and video are inseparable. 90% of people use their mobile devices to watch videos. Views of mobile videos have increased by more than 233 percent since the third quarter of 2013. YouTube claims that mobile video consumption is growing 100% annually. Your video audience is only growing as more people use smartphones and as more people want to watch videos on the go.
Video Marketing Can Clearly Describe Anything
Trying to convey a challenging idea? Produce animated movies. Animation can bring ideas to life in a way that text or real-world video cannot. Talking heads are also no longer effective at cutting through the background noise. The perfect combination of pleasure, nostalgia, and simplicity is found in animated movies. And they function. Click here to find the best video concepts for advertising.
Even sluggish buyers are interested in video
Video content is a fantastic learning tool, and it’s also quite simple to watch. The rush of modern life prevents one from reading lengthy service or product descriptions. The consumer of today wants to see the product in action. Video preference is one of the most important reasons for promoting the usage of video in content marketing.
Videos Promote Social Sharing
New features on social networking sites also support video content. Lifestage, 3600 Video, and Live Video have all been presented by Facebook (A Video-Centric App for Teenagers). Instagram has 60-Second Videos & Instagram Stories whereas Twitter has Periscope. YouTube is the second-most popular social network globally.