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Why are videos so important today?

In today’s generation, whatever you want to do, whether for your personal use or for your business, videos are at the top of the list of materials that you need to have. For business content, video must be included in your marketing strategies. In 2020 demand metrics, 83% of survey respondents said that video is very important to completing their content. Whether you need to create a blog, presentations, or podcasts, video is the main source of it. For business strategy, video is one of the marketing tools to boost their sales and company exposure to the industry. 

Why are videos important?

In this blog, we will share with you why videos are in demand in all different content and for marketing purposes. Initially, you need to understand that videos are for customers’ needs. Everyday, over a billion people are turning to YouTube to watch their favorite video content. Most consumers are convinced if they watch a video regarding the product’s information. In today’s marketing channels, social media is the number one platform to create traffic for your products. Hence, the owner should create a convincing video presentation that will attract the attention of the consumers. Through YouTube alone, video advertising is everywhere in the video content they play, and through this, business owners are able to commercialize their product or services.

Ways to have better video content.

Engaging: Our brains can easily be attracted to storytelling. Video is the best way to convey your story. Wherever you are on the globe, the leading communicator is also the top storyteller. Individuals are easy to persuade with a great story. The better you deliver your story with your video, the better you will receive a response.

Emotional: Touching your prospective buyers’ emotions is another way to connect with them. It is more effective to emotionally connect with them through video rather than written content. A video doesn’t need your face to be seen; only your voice with precious content is much more effective than written words. You can establish authority and be personalized to deliver your message.

Educational: Our brain can easily understand the video that we watch more than the story that we read in the book. It is important that we provide an educational video so that not only do we advertise our product but also what consumers can learn from your videos. This is not only applicable to marketing but also to your employees and other individuals in different aspects.

Empathetic : Another way to establish better empathy with your audience is by showing a video of real people solving a problem. This is the way people will know that you want to help them and that you care about them. Authenticity is key for your audience to see that you are a trusted guide.

Video is a must.

Video is not a necessity nor is it advice, but it is a must for an organization or business to do. It is intimidating at first because you don’t know where to start. That is why the first thing that you need to have is an instructional video to guide you and learn more about it. After learning the do’s and how to create a video, you can now address your audience and convey to them what you want to tell them.